Wella Color Charm Liquid 9A / 940 Pale Ash Blonde


Color Charm Permanent Hair Color technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant.

Saturates: Color coupler molecules combine with color activator to form a gel. You can put it exactly where you want and it will stay there, saturating every strand of hair as you apply.

Penetrates: The gel penetrates the hair shaft to deliver vibrant color molecules.

Fuses: The color fuses deep within the cortex of the hair to make it exceptionally fade resistant.

Results: Beautiful, vibrant, long-lasting hair color and excellent gray coverage.

Wella Color Charm Color Chart PDF

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